Going Green can sometimes mean Seeing Green!

In the fashion world, the term "eco-friendly" and "fashionable" are rarely mentioned in the same breath. Traditionally, products that were considered "green" had the reputation of appearing "down-to-earth". A newer line of eyewear featured in the Optical of The Eye Center at SCO is changing all that!

Modo Eyewear has introduced the first line of affordable, luxury eyewear to bring environmental responsibility to the forefront. ECO® (Earth Conscious Optics) is the first and only certified eyewear brand made of 95% recycled stainless steel and plastic materials. Even the packaging uses recycled and repurposed materials. Each frame is contained in a pouch of organic cotton and packaged with 100 percent recycled paper. A user-friendly, mail-in recycling kit is included that allows you to donate your unwanted frames to charity - One Sight, that supplies eyeglasses to developing countries.

The ECO® line includes 10 styles with contemporary variations on aviators and retro-inspired designs for men and women. "These frames are very edgy and cool," says Dr. Gerald Eisenstatt, Chief of Ophthalmic Services and Materials at The Eye Center. "These high quality frames make a statement with distinctive details and a modern, clean look but are easy to wear".

They come in a variety of trendy colors and each carries an UL Environment Validation indicating that ECO's green claims are accurate according to the independent, third-party organization. Through a program called One Frame, One Tree, for each pair of ECO frames and sunglasses sold, a tree is planted in partnership with Trees for the Future, a non-profit organization that has helped communities around the word plant trees since 1989. For more information about The Eye Center's ECO® frames, make an appointment today at (901) 722-3250.


Posted by Erin Jaffe at 1:04 PM


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